![]() ![]() ![]() Why? Because branding is becoming more an accumulation of human impressions, not advertising impressions like the brands of yesteryear. Social Pros’ Jay Baer sat down with social media expert Mark Shaefer to talk about a necessary shift in mindset and strategy-to stop using social media as a place to recycle ads, but to use it as “a window into the humanity of your business” instead. We’re usually waxing poetics about social media ads, sending out the latest tactics and tips ad nauseam.īut that’s the kind of marketing strategy flooding the web right now. Today’s Listen really caught our eye, though. Listen Humanity is More Important than Data in Social Mediaĭon’t tell Mark that-he’s obsessed with data.
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